Who will buy a wonderful kitkat,
With a golden ticket in tow,
who will get in the Big Brother household,
and make it on the reality show!

Click on the 'watch latest video' (http://www.channel4.com/entertainment/tv/microsites/B/bigbrother/)

ooh how exciting. I think this really is an excellent promotional idea...wonder who thought of it first Kitkat or Endermol.